Introduction
In the evolving world of digital advertising, accurately measuring ROI is more important than ever—especially for Digital Out-of-Home (DOOH) campaigns. With DOOH becoming a crucial channel for brand visibility, advertisers are turning to specialized tools and platforms to evaluate performance. This post reviews leading DOOH ROI measurement tools, highlighting their features, pros, and cons. We’ll also show how Confirm enables brands to track and optimize their campaign results with unmatched precision.
Why ROI Measurement in DOOH Matters
Unlike traditional OOH, DOOH campaigns provide data-rich environments where advertisers can analyze performance in real time. Measuring return on investment helps marketers:
- Identify which locations and time slots deliver the best results.
- Optimize creative strategies based on performance insights.
- Justify ad spend with measurable outcomes.
- Combine DOOH with other digital channels for a full-funnel view.
Using DOOH ROI measurement tools allows marketers to bridge the gap between digital insights and physical media performance.
Top Tools for Measuring DOOH Campaign ROI
Below is a comparison of widely-used DOOH ROI measurement tools for tracking DOOH performance, including strengths and limitations:
1. Vistar Media
Vistar Media is a programmatic DOOH platform that connects advertisers with digital screens across public spaces. It includes planning, buying, and measurement capabilities.
- Pros: Offers programmatic DOOH campaign management with integrated analytics. Includes audience segmentation based on location, time, and behavioral data.
- Cons: Focused more on media buying than deep post-campaign analysis. Visualization tools are limited compared to analytics-focused platforms.
2. Quividi
Quividi specializes in computer vision-based audience measurement. It tracks how many people pass by and engage with a screen, including metrics such as attention time and demographics.
- Pros: Provides real-time audience analytics using screen-mounted cameras. Great for measuring foot traffic and viewer attention.
- Cons: Requires additional hardware installation (sensors), which may be costly. Less scalable for wide geographical deployments.
3. Broadsign
Broadsign offers an end-to-end digital signage solution with scheduling, content management, and performance reporting.
- Pros: Combines media scheduling with performance dashboards. Integrates with demand-side platforms (DSPs) for programmatic buying.
- Cons: Insights are mostly high-level, such as play counts and exposure windows. Does not track detailed viewer engagement or conversions.
4. Place Exchange
Place Exchange connects DOOH with the broader programmatic ecosystem. It enables cross-channel attribution by integrating mobile location data with DOOH exposure.
- Pros: Bridges DOOH with mobile data to track ad exposure and real-world behavior like store visits. Includes robust attribution models.
- Cons: Relies on third-party data partners for mobile tracking. Attribution setup and integration can be complex and require technical support.
5. Confirm
Confirm is a DOOH analytics platform focused exclusively on transparent and granular performance measurement. It provides advertisers and agencies with a centralized dashboard.
- Pros:
- 100% Proof of Play verification, ensuring every ad runs as scheduled.
- Real-time Impression Data, reach, and viewer exposure metrics.
- Maps Functionality showing screen performance by location.
- Campaign analytics broken down per screen, per hour, or per day.
- Designed for ease of use and accessibility by both agencies and advertisers.
- Cons: Purely analytical—does not offer media buying features. Best used alongside planning and buying platforms.
If you’re looking for DOOH ROI measurement tools that offer granularity, scalability, and real-time precision, Confirm is a top contender.
How Confirm Helps You Measure and Optimize ROI
At Confirm, we specialize in helping advertisers understand the full impact of their DOOH campaigns. By centralizing Proof of Play, Impressions, Reach, and Conversion Trends, our platform provides clarity and control at every step.
Whether you’re launching a local initiative or a nationwide campaign, Confirm delivers:
- Transparent ROI tracking with real-time data.
- Easy-to-interpret performance reports.
- Scalability for campaigns across multiple networks and geographies.
Unlike general analytics dashboards, Confirm was built specifically as one of the most focused and efficient DOOH ROI measurement tools in the market.
Conclusion
Choosing the right tool to measure your DOOH campaign’s ROI can transform the way you advertise. While platforms like Vistar, Quividi, and Broadsign offer unique strengths, Confirm stands out with a data-first approach focused on transparency, depth, and usability.
Looking to make the most of your DOOH investment? Visit Confirm to discover how our DOOH ROI measurement tools can bring your advertising performance into focus.