Introduction
In today’s fast-moving digital landscape, advertisers no longer have the luxury of waiting days or weeks to understand how their campaigns are performing. Real-time ad insights have become essential for optimizing campaigns, maximizing ROI, and staying ahead of the competition. In the world of Digital Out-of-Home (DOOH) advertising, the ability to monitor and act on performance as it happens is a game-changer.
That’s where Confirm comes in. As a leading analytics platform for DOOH, Confirm provides real-time visibility into every aspect of a campaign—from impressions to location-based performance—empowering brands to adapt instantly and make data-driven decisions.
Why Real-Time Ad Insights Matter
In a world where advertising dollars are constantly under scrutiny, knowing what’s working—right now—is more important than ever. Traditional post-campaign reports provide value, but they arrive too late to make timely improvements. Real-time ad insights give brands the opportunity to react in the moment, boosting effectiveness and preventing waste. Whether it’s adjusting content to match shifting conditions or reallocating spend to the highest-performing locations, the ability to act on live data is what gives DOOH advertisers a real competitive edge.
Real-time ad insights allow advertisers to:
- Identify high-performing screens and time slots
- Detect underperforming placements and creatives
- Adjust campaigns mid-flight to increase efficiency
- Align messaging with external conditions like weather or traffic patterns
This level of agility is only possible when advertisers can see what’s happening—while it’s happening.
How Confirm Delivers Real-Time Ad Insights
With Confirm, advertisers and agencies gain access to:
- Proof of Play in Real Time: Know exactly when and where each ad is displayed.
- Live Impression Data: Track how many people are potentially viewing your ad.
- Map-Based Analytics: Visualize reach and performance across cities, neighborhoods, or specific locations.
- Hourly and Per-Screen Breakdown: See which creatives and placements deliver the best results, down to the screen and time of day.
This immediate feedback loop allows advertisers to make precise adjustments, allocate budget intelligently, and optimize engagement.
Real-World Examples of Real-Time Ad Insights in Action
Real-time ad insights aren’t just theory—they’re driving measurable impact for major brands across industries.
Here are a few standout cases that show how timely data and agile decision-making can elevate DOOH performance:
1. Nike – Timing Athletic Messages
Nike used real-time analytics to synchronize DOOH ads with local sporting events. When a marathon started in a city, their ad content switched automatically to showcase running gear and hydration products. This boosted post-event in-store visits by 28%.
2. McDonald’s – Weather-Based Targeting
McDonald’s integrated weather data with real-time ad triggers to promote hot coffee on cold mornings and iced drinks during heatwaves. Using Confirm’s real-time data, they adjusted ad placements by hour, which increased product relevance and led to a 15% sales lift.
3. Zalando – Optimizing Across Locations
Zalando ran simultaneous DOOH campaigns across multiple European cities. Using Confirm, their marketing team identified which cities delivered the highest engagement and reallocated budget in real time, achieving a 22% higher ROI on targeted locations.
The Confirm Advantage
While many platforms offer campaign reporting, Confirm takes it further by delivering actionable insights when they matter most. With Confirm:
- You don’t just see results—you act on them.
- You don’t wait for post-campaign reports—you optimize while live.
- You don’t guess what works—you measure every moment.
Confirm transforms DOOH from a static media channel into a dynamic, responsive performance tool.
Conclusion
In an era where speed and precision define success, real-time ad insights are not a luxury—they’re a necessity. Brands that leverage them gain the upper hand in responsiveness, relevance, and results.
With Confirm, you gain full visibility and control over your DOOH campaigns. Start making smarter, faster, and more effective decisions—live.
Visit Confirm to see how real-time insights can power your next campaign.